LVMH Acquires Minority Stake in Our Legacy BoF

Now, there are fewer viral trends, but themes tend to stay in the zeitgeist for a while. Elsewhere, ideas like “underconsumptioncore” and de-influencing have filtered into discussion. There’s been a boom in sales of basics over the past year, said Jacobs, as calling out a “core” or announcing adherence to a trend seems to be falling out of favour. You’re more likely to see a video on TikTok lamenting overconsumption than one gassing up the next of-the-moment aesthetic; in the US, credit card debt has reached record highs.

CORE FASHION WEEKS

His use of twisted, asymmetric patterns makes for a look that is at once sexy and avant-garde. The Swedish fast-fashion behemoth popularised guest collaborations in the 2000s with collections that “democratised” the designs of everyone from Karl Lagerfeld to Comme des Garçons’ Rei Kawakubo, generating significant buzz and store traffic. We are excited to confirm that we are currently developing a new BOF location in Birmingham’s Jewellery Quarter. This workspace will provide a working base for our Midlands and Northern teams as well as offer a convenient meeting space for our wider team, clients and suppliers. While many mainstream brands reference themes like falling in love, and mysterious, stylish Parisienne women as inspiration, a newer crop of brands are edgier, grittier and more subversive.

Fashion brands continue to struggle with both excess stock and stock-outs

Abercrombie & Fitch forecast weaker annual sales growth and warned of softer demand for its namesake brand, citing higher freight costs, more promotions, and the impact of US tariffs. Collaborate across the value chain, instilling a partnership mentality, working from a single source of truth (known as a “platform approach”) and connecting decision making across functions. This will enable fact-based inventory interventions supported by central leaders with weekly meetings. Brands can no longer expect supply or store teams to resolve out-of-stock inventory. Instead, they must break down silos, collaborating and connecting decisions on assortment stock level across the value chain and through omnichannel optimisation. Traditionally, merchandising, sourcing, logistics and supply functions used isolated solutions to address inventory challenges.

For the BoF-McKinsey State of Fashion 2025, CEO Patrice Louvet spoke about how pricing and merchandising strategies have set up the company for success in uncertain times. As “value” can take on different meanings, brands will need to identify which value-seeking behaviours drive their customers and tailor their strategies accordingly. Shopper surveys, social listening and analysis of customer relationship management data can all be effective ways to identify what shoppers care about in terms of value. Some brands have recognised this growth opportunity and are developing their own resale capabilities. For example, Sandro’s resale programme drives customer loyalty by giving sellers either 70 percent of the resale value if they choose to Bof casino be paid directly, or 100 percent of the resale value if they choose Sandro credit. Meanwhile, Shein launched its own online peer-to-peer resale platform, Shein Exchange, in Europe in summer 2024 after seeing success in the US.

The Business of Fashion envisions combining independent, agenda-setting fashion journalism with practical business advice, education, career-building tools and immersive fashion events, powering positive change in the fashion industry. We understand workplace design is about the people – creating a satisfying, engaging and productive working environment. We partner with some amazing brands throughout our furniture portfolio, and you’ll find inspiring furniture solutions that are agile, innovative and sustainable.

A number of top business leaders in fashion and tech attended the smaller-scale inauguration inside the US Capitol. Consider “premiumisation” of select product lines to showcase value through quality of materials and durability. When asked which categories they would spend on (e.g. groceries, clothing, activities) given higher discretionary spend, over 70 percent say they would continue certain trade-down behaviours in their fashion purchases. “It’s a big undertaking to go international, and to choose where to go or determine whether there’s demand there,” said Hemminger.

This has led to lost value due to inefficient handovers, opaque processes and limited data sharing across teams and channels. While over-stocking has been the preferred option to maximise sales, there are further sustainability considerations that may impact this strategy in 2025, including regulation and self-imposed emissions targets. Luxury inventories rose 2 percentage points in the first half of 2024 compared to 2023. LVMH and Kering recorded excess inventory of almost €5 billion ($5.4 billion) combined in 2023, with impaired inventory accounting for about 4 to 8 percent of total sales. In 2024, despite overall industry inventory levels remaining broadly flat, about one third of brands continued to struggle with inventory positions.

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“Wholesale allows us to kind of dip our toe in the water of some international markets. Fashionphile got its start at the height of the dotcom boom in 1999, when founder Sarah Davis started selling luxury clothes from her own closet on eBay. Today over a million users sell more than $500 million worth of Birkins, Rolexes and other high-end goods on the platform annually, which launched as a freestanding website in 2007. As the fires devastating Los Angeles continued into their fourth day on Jan. 10, the fashion and beauty industries have shifted their focus to relief efforts.